Organizations view user interface development as expensive and risky, encompassing different devices and different users with different expectations and abilities. They must also build brand trust by being more open, more accessible, and more helpful, particularly as trust brings greater customer loyalty and future revenues.

They’re wondering how to deploy new technologies without creating excessive surveillance. Those operating in the EU are concerned with compliance with the pending General Data Protection Regulation.

When greater simplicity is offered to organizations today it’s typically accompanied by intermediation – an entity getting between the organization and the people that matter to it, and probably one that puts its own motivations first.