Today, people are unsure of and uneasy about the information organizations hold on them, or what sort of monitoring is going on in the background. Clarity and comprehension are thwarted by multiple, inconsistent and too often poor user interfaces, none of which are tailored to our specific digital, numerical, information and visual literacy.

And very few adapt to more than a narrow range of disabilities.

What’s more, with the advent of the Internet of Things, there are ever increasing things to interface with. And last but by no means least, there’s no way to visualize or understand information spanning organizations. It’s as if your life can only be viewed as a collection of brand oriented siloes.